To welcome millions of pilgrim travelers and eco-friendly tourists to the City of Jerusalem every year
To promote the City of Jerusalem's strategy for the conservation of our unique cultural, Biblical and natural heritage, alongside sustainable urban infrastructure and economic growth
To showcase sites of green pilgrim significance in the City of Jerusalem and its surrounds
To engage with faith leaders and communities and pilgrim tour operators to further promote tourism to the City of Jerusalem and its surrounds
To engage in a process of greening the hospitality and conference industry in the City of Jerusalem
To launch the Israel Chapter of the Green Pilgrimage Network
To initiate a process to create an Ethical Code of Conduct for the Public Domain for the City of Jerusalem
